Transforming brand growth from guesswork to strategy

At Zenith Strategies, our mission is to empower brands in the "Away from Home" sector to reach their highest potential through strategic positioning, innovative distribution, sales solutions, and purpose-driven partnerships that fuel long lasting growth.

What Sets us Apart

  • Deep B2B expertise in Foodservice and retail expansion

  • Proven track record with disruptive, high-growth brands

  • Strong channel relationships built over years of hands-on execution

  • Agile & insight-driven approach, turning strategic vision into commercial success

  • Women owned and operated

Our Services

Hand drawing circular workflow diagram with "Vision," "Strategy," "Success," and "Execute" labels

  • We combine laser-focused sales strategies with meticulous planning and flawless execution to deliver measurable growth in priority channels.

Two hands forming protective cup shape against purple gradient background

  • We embed cultural leadership into every stage of our work, aligning with your brand’s vision and values to turn culture into a strategic asset that drives impact during launch and long after.

Businessman in suit touching "Data Driven" interface with surrounding digital icons and network connections

  • Transforming insights into action through targeted sales planning, focused market strategies, and flawless execution that drives measurable growth.

“In foodservice, success isn’t won by competing on price alone, it’s won by communicating who you are and what makes you unique: your core brand identity.”

– Adapted from Scott Landers, Figure Eight Logistics

The Zenith Advantage

Red location pin marker on empty highway stretching toward mountains

  • Optimize geographical footprint with strategic pillar accounts by channel, ensuring maximum market coverage and impact.

Hand touching holographic blue bar chart showing upward growth

  • Build retention and incremental sustainability through deep account relationships and targeted growth strategies.

Multiple hands coming together in team huddle gesture over wooden table

  • Create collaborative opportunities for channel impact beyond foodservice, extending to retail, club, and other channels.

Hand reaching toward laptop screen with colorful social media app icons floating above

  • Leverage digital platforms to extend brand reach and engagement, creating a seamless online-to-offline experience.

Data-Driven Precision

Line graph with connected data points showing upward trend

  • Driver-based models predict growth with precision.

Circular target or bullseye with arrow hitting center

  • Target spend, maximize ROI, track results

Speedometer or gauge with needle pointing to performance level

  • Find gaps, boost distribution, accelerate velocity.

Cultural Leadership

Yellow sticky note with "Workplace Culture" text on clipboard with pen

  • Deliver a focused diagnostic to assess current culture, provide insights summary and "Launch with purpose" internal communication toolkit

Glowing rocket ship icon with person's silhouette pointing upward against starry night sky

  • Develop materials to support internal communication and engagement, equip leaders to manage change

Hands placing final puzzle piece to complete white jigsaw puzzle

  • Conduct workshops and training sessions, introduce a culture-focused onboarding program

Blue holographic data visualization with charts and graphs displayed on digital interface

  • Assess progress through post launch surveys, sentiment trackers and KPI Performance

My Story and What I Bring

My journey began with exploring the challenges in today's landscape, where I uncovered a powerful theme: transformation.

I bring a pioneer's spirit to building challenger brands and driving market innovation, paired with cultural leadership that aligns people and purpose to unlock growth.

At my core, I represent the intersection of brand innovation and cultural transformation. When strategy and culture move in harmony, meaningful growth becomes inevitable.

As a woman in leadership, I don't just break ceilings—I build new frameworks where vision, empathy, and resilience redefine what's possible.

A headshot of Zenith Strategies CEO and Founder Nicola Luce-Guillemette.

Nicola Luce-Guillemette

Founder and CEO

Nicky is a positive disruptor who has helped powerhouse brands like Sam Adams, Vita Coco, and Poppi accelerate growth. With a strong track record in brand strategy, market expansion, and revenue growth, she thrives on turning bold ideas into action and building challenger brands into category leaders. At Zenith Strategies, she brings clarity, confidence, and innovation to help brands grow smarter, faster, and stronger.

Clients

Brew Dr.

Clearly Canadian

Culture Pop

Hal’s New York Chips

Hal’s New York Seltzer

Jumex - Odwalla

Klimon Ice Cream

Khloud Protein Popcorn

Business handshake between two professionals in modern glass office building with city skyline visible in background

Build Your Brand Where It Matters Most

Your brand deserves to shine in foodservice. Let’s create experiences that connect, inspire, and drive loyalty.